Sometimes an idea for a great logo design can come like lightning out of the blue the moment you get the brief. But hold fire ...

2. Font Selection. Much like picking the right color scheme, selecting a font for your logo is another key step in this process. This process can be time consuming, but it is very important.

Consider the City of New York’s recently announced, and widely panned, “We ️ NYC” logo, an update of “I ️ NY,” the beloved Milton Glaser design created in 1976.

When brainstorming ideas for a 250th-anniversary logo that could bring the country together, members of the Chermayeff & Geismar & Haviv design studio considered stars, gradients and — of course ...

A logo is the foundation of your brand identity. It grabs customer attention and makes a first impression. An eye-catching logo is crucial for brand awareness, but hiring a professional to design ...

The old Pepsi logo, pictured in 1990. Jean-Erick PASQUIER/Gamma-Rapho via Getty Images But taking inspiration from a previous design also comes as Gen Zers bring back several trends from the '90s.