One Clinton slogan, however, did catch on, and penetrated quickly into popular parlance. “I’m in to win,” she said when she announced her campaign in late January.

Political slogans date back centuries, and they have long moved American voters and defined elections. In 1840, William Henry ...

"When it's win or go home, everything takes on greater importance," the Cavaliers wrote in an e-mail announcing the slogan. "Everything is on the line. Every single thing matters -- everything.