As the Q1 earnings season wraps, let’s dig into this quarter’s best and worst performers in the sales and marketing software ...

Email marketing is changing a lot thanks to AI, moving beyond basic automation into an era of truly intelligent communication. In recent research, it has been revealed that 87% of AI adopters are ...

Aiming to combat marketing teams’ challenges caused by fragmented systems, manual workflows and limited resources, the company says that while generative AI has made so-called “content ...

Best Email Marketing and CRM Software To reach and maintain your customer base, you need both email marketing and customer relationship (CRM) software.

The best CRM software for small businesses combines affordability, scalability, and customer management. These are ZDNET's favorite solutions in 2025.

Here's how. What is good marketing, and what role does AI play? To understand how AI marketing agents can be helpful, I got to give you a quick crash course on good marketing.

Leading VPNs share data with the marketing analytics software, AppsFlyer. We investigate whether your data is at risk.

Yahoo hired a new chief marketing officer to revive a brand that has seen major ownership and leadership changes over the years.

By mastering the newest strategies in ABM, marketing leaders can redefine how they connect with their most valuable clients.

Seattle-based marketing technology company Banzai International plans to acquire Act-On Software, a Portland, Ore.-based company that sells marketing automation software. Founded in 2008, Act-On ...

Discover the top digital marketing trends to watch in 2025! Stay ahead with insights on AI, personalization, social media, and more.

The Food and Drug Administration (FDA, Agency, or we) is announcing the availability of a final guidance entitled "Marketing Submission Recommendations for a Predetermined Change Control Plan for ...