Rapper Kendrick Lamar will be the headliner for the sports world again this weekend, this time in Gatorade commercials ...

The NBA playoffs are heating up, and Gatorade has found the right moment to launch its powerful new campaign, "Lose More. Win ...

Kendrick Lamar isn’t a professional athlete, but he does know about how it takes hard work to find success. That’s just what Lamar discusses in a voiceover for a new Gatorade ad. In the video (which ...

At the heart of the campaign is a surprising and powerful collaboration with 22-time Grammy winner Kendrick Lamar—the first musician ever featured in a Gatorade ad.

In his ongoing legal battle with Universal Music Group, Drake is now claiming Kendrick Lamar's Super Bowl performance further ...

In this year’s Super Bowl LIX halftime show, it wasn’t just Kendrick Lamar’s sensational performance that stole the spotlight — it was also his surprisingly popular choice of legwear. Kendrick Lamar’s ...

After Lamar's show, a reminder of where we are now in the big rap feud, and exactly how we got here. Kendrick Lamar and SZA are set to take the stage at Cardiff's Principality Stadium in July.

There's nothing wrong with a still-dominant song like Kendrick Lamar's "Luther (feat. SZA)" holding at No. 1 for a sixth consecutive week; that track has only been in circulation since December.

Kendrick Lamar had a memorable 2024 and will now look to continue that momentum in 2025. The Grammy-winning rapper will go on the road for his "Grand National Tour" and will be joined by SZA.

After calling out Kendrick Lamar by name and even challenging the battle-tested Compton MC to put out a diss track in a series of tweets against him over the last month, Ye is doubling down on ...

Kendrick Lamar’s performance at the Super Bowl Halftime Show on February 9 drew 133.5 million viewers worldwide but also generated 125 formal complaints to the Federal Communications Commission ...

In the grand American tradition, a bunch of people wanted to talk to the manager about Kendrick Lamar’s halftime show. Over 100 people complained to the Federal Communications Commission (FCC ...