For obvious reasons, Gatorade commercials usually feature athletes. The drink was designed for sports people, by sports people. They dump it on the football coach after a big win. It’s synonymous with ...

Fans have expressed concern over the pop star’s social media posts of late, but controversy aside, it appears that Bieber is very tapped in ...

Elisa Johnson Vito Sunglasses ($150) Sporty is a noteworthy theme for both K-dot and SZA, and these sunglasses will easily ...

Kendrick Lamar is the first musician to ever be in a Gatorade campaign. According to Sports Business Journal , Anuj Bhasin, CBO of Gatorade, chose Kendrick "because of his mindset of hard work, ...

Five Grammys, one Super Bowl halftime show, a slew of diss tracks and a handful of litigations later, the battle between ...

Super Bowl LIX was one of the biggest sporting events of the year and one of the most-watched editions of the annual Big Game ...

Kendrick Lamar isn’t a professional athlete, but he does know about how it takes hard work to find success. That’s just what Lamar discusses in a voiceover for a new Gatorade ad. In the video (which ...

Here’s a sports angle that’s timely as Drake ’s “Nokia” hits No. 2 on the latest Billboard Hot 100. In the song, he flirts, ...

In his ongoing legal battle with Universal Music Group, Drake is now claiming Kendrick Lamar's Super Bowl performance further ...

It was only in February that Serena Williams made a jaw-dropping surprise appearance in Kendrick Lamar’s Halftime Show at the ...

Popular music seems an odd stage for a revolution in good generational vibes. After all, the business of music is skewed toward selling the sex-appeal of edgy young artists. So why is music telling ...

Serena Williams said it’s “sad” that the public would assume she joined Kendrick Lamar halftime performance at Super Bowl ...