Kendrick Lamar is the first musician to ever be in a Gatorade campaign. According to Sports Business Journal , Anuj Bhasin, CBO of Gatorade, chose Kendrick "because of his mindset of hard work, ...

Kendrick Lamar isn’t a professional athlete, but he does know about how it takes hard work to find success. That’s just what Lamar discusses in a voiceover for a new Gatorade ad. In the video (which ...

Here’s a sports angle that’s timely as Drake ’s “Nokia” hits No. 2 on the latest Billboard Hot 100. In the song, he flirts, ...

At the heart of the campaign is a surprising and powerful collaboration with 22-time Grammy winner Kendrick Lamar—the first musician ever featured in a Gatorade ad.

Drake’s amended lawsuit specifically takes issue with UMG going forward with having Lamar perform “Not Like Us” at the Super ...

THE WEEK’S MOST POPULAR CURRENT SONGS ACROSS ALL GENRES, RANKED BY STREAMING ACTIVITY FROM DIGITAL MUSIC SOURCES TRACKED BY LUMINATE, RADIO AIRPLAY AUDIENCE IMPRESSIONS AS MEASURED BY LUMINATE AND ...

“This is the great American Game,” Samuel L. Jackson as Uncle Sam, proclaims as a board seemingly portraying a game of ...

Drake dropped his new album, $ome $exy $ongs 4 U ($$$4U) alongside PartyNextDoor over a month ago, but fans aren’t feeling it ...

In this year’s Super Bowl LIX halftime show, it wasn’t just Kendrick Lamar’s sensational performance that stole the spotlight — it was also his surprisingly popular choice of legwear. Kendrick Lamar’s ...

There's nothing wrong with a still-dominant song like Kendrick Lamar's "Luther (feat. SZA)" holding at No. 1 for a sixth consecutive week; that track has only been in circulation since December.

It’s been over a year since Kendrick Lamar took a shot at Drake and J. Cole on Future and Metro Boomin’s “Like That,” kicking off one of the biggest rap battles in hip-hop history. Things have died ...

Film chief Brian Robbins has praised the movie for "one of the funniest and most original scripts we've ever read." ...