Brand symbolism shapes consumer perceptions using imagery and narratives. Successful brands like Coke, Nike, and Castrol use ...

Nissan will be introducing two promising vehicles in India, a Hyundai Creta rival and a 7-seater MPV. We decipher in this ...

Debranding should be more than a shtick; it is a step towards shaping a genuinely connected global community. By acting thoughtfully, companies can enrich the market and foster deeper connections with ...

Volvo EX90 is the Swedish premium car brand's new flagship. It's a fully electric alternative to the long-running XC90 ...

Good news for EV buyers: there are a bunch of great plug-in cars you can buy with 0% financing this March, plus a rare Tesla ...

Intro Skoda has been cautious with its rollout of electric production cars since the Citigo iV of 2020. While rival brands ...

The new move aligns closely with their overall long term vision to strengthen relationships with European OEM - Details Below ...

South Korea's Kia Corp plans to produce hybrid vehicles at its affiliate Hyundai Motor's new U.S. factory starting in ...