In a scene that feels more like a surreal performance art piece than a typical product launch, a man dressed in full Los Angeles Lakers gear complete with LeBron James' signature b ...

For over a decade, the NBA jersey sales champion has usually boiled down to two superstars: LeBron James and Stephen Curry. However, Doncic's arrival has disrupted this trend dramatically. His number ...

The Los Angeles Lakers have long stood as one of the NBA’s most iconic franchises. From Jerry West and Magic Johnson to Kobe ...

The Los Angeles Lakers are set to take on the Minnesota Timberwolves in the first round of the NBA Playoffs on Saturday. LA ...

Luka Doncic makes history as the first non-American player to top the NBA's most popular jersey list, pushing the Lakers to ...

Luka Doncic, a star player for the Los Angeles Lakers, has made history by becoming the first non-American player to have the ...

Los Angeles Lakers star Luka Doncic is the first non-American player to top the list of the NBA's most popular jerseys.

Los Angeles Lakers star LeBron James is still a menace on the court at age 40 -- and apparently still just as big of a draw in the merchandise world.

Los Angeles Lakers guard Luka Dončić has topped the NBA’s list of most popular jerseys for the 2024-25 regular season, ...

The NBA and National Basketball Players Association has announced that Los Angeles Lakers star Luka Dončić has topped the ...

Consider it part of the fallout of the shocking trade that sent him to Los Angeles.

Luka Doncic's No. 77 Lakers jersey was the NBA's most popular jersey for the 2024-25 regular season based on NBAStore.com ...