The Lakers' star is the first player other than Stephen Curry or LeBron James to top the list since ... Since the NBA trade deadline on Feb. 6, jersey sales on NBAStore.com are up 21% compared ...

Per NBA insider Marc Stein, Doncic surpassed his teammate LeBron James and Golden State Warriors star Stephen Curry as the ...

LeBron James and Steph Curry have long been considered the two biggest stars in the NBA. Such was evidenced by their jersey sales, which consistently ranked in the top two among NBA players since ...

Luka Doncic's jersey has become the highest-selling among NBA players, overtaking Steph Curry and LeBron James in sales ... sales soaring after the February 6 deadline. 'Since the NBA trade ...

Los Angeles Lakers stars Luka Doncic and LeBron James finished as the Nos. 1 and 3 best-selling NBA jerseys in the second ...

Dončić becomes the first international player to lead the NBA in selling jerseys in a season by besting Curry and teammate LeBron James who finished No. 2 and No. 3 in sales, respectively.

For the first time in more than a decade, someone who isn't Stephen Curry or LeBron James holds the most-sold jersey in the NBA ... Wembanyama coming in at No. 6, despite his season ending ...

Dončić becomes the first international player to lead the NBA in jersey sales in an season by besting Steph Curry and Lakers teammate LeBron James, who finished No. 2 and No. 3 in sales ...

For the first time in more than a decade, someone who isn't Stephen Curry or LeBron James holds the most-sold jersey in the NBA ... Wembanyama coming in at No. 6 despite his season ending early ...

One of the NBA’s brightest superstars surpassed league legends LeBron James and Stephen Curry in jersey sales this season. A ...