LeBron James is branching out into the doll industry by doing something no other pro athlete has ever done before in that ...

NBA superstar LeBron James becomes the first male athlete in history to receive his own Barbie doll, branded the "Kenbassador ...

Barbie has successfully replicated female role models like Naomi Osaka. This time around, the company created its first Ken ...

LeBron James is enjoying another memorable moment in his career. The latest honor for the NBA superstar comes from Barbie manufacturer Mattel, who announced that they have created the first-ever ...

A Cultural Milestone in Sports and Toys In a groundbreaking move that merges pop culture, sports, and social impact, LeBron ...

Luka Doncic made his return to Dallas Wednesday night after being traded to the Los Angeles Lakers. There were a lot of ...

Lakers' star LeBron James becomes the first male athlete to get a signature Ken Doll in his likeness. But if you want one, ...

Basketball icon LeBron James has made history as the first professional male athlete to be immortalized as a Ken doll by Mattel Inc.