Nike (NYSE:NKE) adding to its long history of deals with NBA stars with a new collaboration with Ja Morant and Kraft-Heinz's ...

The sportswear giant has announced an unlikely partnership with Kool-Aid, which it said blends “sneaker culture, ...

Nike hit all the right notes with its timely ad with a green jacket after Rory McIlroy's first Masters win on Sunday.

Enter the Nike ReactX Rejuven8 comfort and style combined. Nike is releasing three colorways ReactX Rejuven8 on the same day and I’m feeling all of them. I saw LeBron James rocking some light blue ...

With the arrival of LeBron James and Deion Sanders’ Nike LeBron 21 “Prime ’93” sneakers just around the corner, another ...

A special edition Barbie in the form of LeBron James is sure to become a collectors' item when it hits the market. Here's how to get one.

While the worldwide debate continues about whether LeBron James is the best basketball player of all time, there seems to be ...

Kevin Durant flexed a new "The Valley" Nike KD 18 colorway. Check our Sneakers news for more upcoming releases and breaking ...

The McDonald’s All-American Game is always a momentous occasion in the basketball world as we get a sneak peek at some of the ...

LeBron James and the Los Angeles Lakers are rolling through the Western Conference like a freight train and they’ve advanced ...

We're still in the early stages of the Luka Doncic and LeBron James era with the Los Angeles Lakers, and they're somehow already giving everyone incredible memories. During Saturday night's 134 ...

Devin Booker, Kevin Durant, Jason Kidd and Chris Paul, all current or former Suns players, are among those who have been Nike signature shoe athletes, which involves a line of shoes with various ...