For the first time since 2013, one of LeBron James or Steph Curry was not atop the list of the NBA's best selling jerseys.

Per NBA insider Marc Stein, Doncic surpassed his teammate LeBron James and Golden State Warriors star Stephen Curry as the ...

On Monday, the league announced that Los Angeles Lakers guard Luka Dončić held the highest-selling jersey for the 2024-25 ...

Luka Doncic's jersey has become the highest-selling among NBA players, overtaking Steph Curry and LeBron James in sales. In February, the NBA world was rocked to the core when the Dallas Mavericks ...

Lakers star Luka Doncic led the NBA in jersey sales for the 2024-25 season, surpassing longtime leaders LeBron James and ...

Los Angeles Lakers stars Luka Doncic and LeBron James finished as the Nos. 1 and 3 best-selling NBA jerseys in the second ...

Dončić becomes the first international player to lead the NBA in selling jerseys in a season by besting Curry and teammate LeBron James who finished No. 2 and No. 3 in sales, respectively.

For the first time in more than a decade, someone who isn't Stephen Curry or LeBron James holds the most-sold jersey in the NBA. On Monday, the league announced that Los Angeles Lakers guard Luka ...

Dončić becomes the first international player to lead the NBA in jersey sales in an season by besting Steph Curry and Lakers teammate LeBron James, who finished No. 2 and No. 3 in sales ...

One of the NBA’s brightest superstars surpassed league legends LeBron James and Stephen Curry in jersey sales this season. A ...