Lips get thinner and less full with age thanks to a decrease in collagen and elastin—but there’s some simple ways to give ...

Natural-looking makeup remains a timeless beauty trend that suits all occasions. It embodies the unfussy style of a crisp ...

Think sheer, watery textures and long-lasting color, these offer a natural, weightless approach to adding color to the face.

For makeup that survives wedding day chaos, I spoke with one of Lagos' top bridal makeup artists, Adebukola Daffodil (House of Daffodil), who shared her go-to techniques and favourite products for ...

“Apply it in light layers with a brush or fingers for more natural-looking skin,” says Vincent. “Build up the coverage until ...

For women over 40, it’s about leaning into shades that marry well with your innate hues, adding a touch of warmth that can ...

We’ve been planning this year’s edition for a couple of months now and then news of the tariffs hit. So although this part ...

Craving a seasonal makeover? Now’s the time to banish winter-worn skin in favour of a radiant springtime glow – and we’ve got ...

What experts are saying: “These drops are so easy to use and, at only $12, the easiest way to see if the bronzing drop trend ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

No matter your skin type or tone or the finish you're looking for, there's a blurring powder for your routine. Keep reading ...

‘I’ve got a spring in my step and so many tips from Ruby. I’ll always work in my skincare before putting on base now, and ...