Lux soap was launched in India in 1929. The soap's very first advertisement featured actress Leela Chitnis as its brand ambassador. It was popularly known as 'the beauty soap of film stars.' ...

The Golden Rose handmade soap feels, and looks, really luxe. Wanna know the secret? It’s a combination of the goat’s milk ...

She grabbed limelight for her conventional beauty and became the first Indian actress to endorse Lux brand. Scroll down to ...

Soap and beauty brand Lux used a video and fashion content to change perceptions and increase sales of its soap in the United Arab Emirates. When aggressive promotions from the market leader shifted ...