The focus is on blurring out the lines, pores and smoothening the skin’s surface. Some dub it "cloud makeup," likening it to ...

Ticking all those boxes, Merit’s approach is one of minimalist, faff-free beauty, with a streamlined range of products – ...

Some concrete paint that'll give your dull, depressing floors the refresh they deserve. It'll require some elbow grease, but ...

Even veteran cruisers forget to pack things from time to time. Sometimes it’s just a nuisance that can be remedied at the ...

Think you’re bad at makeup? Think again. These makeup artist tips will boost your skills and your confidence levels.

Are you busy? Running late? Chronically short on time? The pros share five steps for a fail-proof, quick beauty regime.

Martha Stewart's makeup artist, Daisy Toye, used drugstore beauty finds to achieve Stewart’s glow in a recent post on ...

Think sheer, watery textures and long-lasting color, these offer a natural, weightless approach to adding color to the face.

Nina Dobrev reveals her go-to red light mask, skincare favorites, and beauty tips ahead of her wedding—including favorite ...

Remember the color theory lessons from your high school art classes? Green concealer is all about color correction—and, since ...

As part of our first-ever Now Playing Issue, Zaya Wade, Chase Sui Wonders, and Laufey lent their unique personalities to each of their shoots, and, unsurprisingly, the stars' makeup aesthetics were ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...