Amazon is launching a multi-day beauty sale on Monday, April 28, and we found early deals on CeraVe, Clinique, Maybelline, and more customer-favorite brands. Beat the rush and save on makeup, skincare ...

You're unlikely to think "huh, I can't tell if this is working," when these powerhouses are involved. View Entire Post › ...

This timeless Deva Cassel makeup trend is ideal for anyone looking to channel vintage glamour in their everyday ...

Nina Dobrev reveals her go-to red light mask, skincare favorites, and beauty tips ahead of her wedding—including favorite ...

The focus is on blurring out the lines, pores and smoothening the skin’s surface. Some dub it "cloud makeup," likening it to ...

Are you busy? Running late? Chronically short on time? The pros share five steps for a fail-proof, quick beauty regime.

I tested Rhode Beauty best-selling products, including the Pocket Blush and Peptide Lip Tint. Here’s my honest review, ...

“Apply it in light layers with a brush or fingers for more natural-looking skin,” says Vincent. “Build up the coverage until ...

Think you’re bad at makeup? Think again. These makeup artist tips will boost your skills and your confidence levels.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Remember the color theory lessons from your high school art classes? Green concealer is all about color correction—and, since ...

Read all about the winners of Good Housekeeping Beauty Awards 2025, tested by the Good Housekeeping Institute Beauty Lab.