Katie shares insights on navigating brand challenges, the differences between fashion and beauty marketing, and how brands ...

Here are five hospitals and health systems appointing new chief marketing officers to their teams, as reported by Becker’s ...

When a brand integrates gamification correctly, it motivates us to engage because it’s exciting (and rewarding). We’re no ...

Santie Botha is the chairperson of Capitec, having served in several executive and board roles over the last two decades.

A viral SNL sketch derives humor from the psychological mindsets of consumers. Here is how marketers can learn from it and master branding.

In the perishable product supply chain, there is always some kind of trade-off when trying to balance costs against ...

The goal of at least $1 million might seem big but 72% of Singapore residents believe this is a realistic goal, with 43% of ...

Integrity Marketing Group, LLC ("Integrity"), a leading distributor of life and health insurance, and provider of wealth management and retirement planning solutions, today announced it has partnered ...

Leadbug OMT (One Marketing Tool) concept is a SaaS-based, AI-powered marketing and sales automation platform specifically designed for the AdTech industry. The platform integrates a NoSQL database ...

Marketing is evolving faster than ever, and automation is at the heart of this transformation. As businesses strive to stay ...

As a result of these changes, I wanted to speak to someone at the forefront of all of these trends, who has spent her career ...