Katie shares insights on navigating brand challenges, the differences between fashion and beauty marketing, and how brands ...

When a brand integrates gamification correctly, it motivates us to engage because it’s exciting (and rewarding). We’re no ...

A viral SNL sketch derives humor from the psychological mindsets of consumers. Here is how marketers can learn from it and master branding.

In the perishable product supply chain, there is always some kind of trade-off when trying to balance costs against ...

Leadbug OMT (One Marketing Tool) concept is a SaaS-based, AI-powered marketing and sales automation platform specifically designed for the AdTech industry. The platform integrates a NoSQL database ...

Marketing is evolving faster than ever, and automation is at the heart of this transformation. As businesses strive to stay ...

As a result of these changes, I wanted to speak to someone at the forefront of all of these trends, who has spent her career ...

Owners of small businesses generally go into business because they are passionate about a certain kind of product or service. This is very true for restauranteurs and retailers, as well as for ...

Students from Los Alamos High School competed at the New Mexico State DECA Career Development Conference in Albuquerque.

Chanler Hartwick has joined the Motorcycle Industry Council as the new membership manager. She brings more than a decade of experience in the powersports industry ...

The Economics, Business, and Accounting Department hired Neil Watson as an instructor of marketing. Chairman of Economics and ...