Crafting a successful marketing strategy can be quite challenging for a startup or entrepreneur. The goal is to reach as many ...

Most businesspeople intuitively know that the key to successful marketing is having a marketing plan—a blueprint for action. However, many companies operate without one, focusing instead on the issues ...

We live in times when buyers are more in control of the buying cycle than ever before. Progressive start-ups acknowledge this and want to leave no stone unturned in achieving their objectives and ...

Holistic marketing takes into account the considerations of stakeholders, customers, employees, suppliers, and the community as a whole when creating and implementing marketing strategies.

In today’s highly competitive market, businesses constantly seek ways to stand out and connect with their target audience.

Marketing teams that are able to identify these intersections of social media, society and more will be able to anticipate ...

Think of a marketing strategy as a cake that is baked using four ingredients. If the ingredients are mixed together in the right way, then the marketing campaign is more likely to be successful.

In business, engaged consumers are active consumers, so finding ways to engage customers and keep them coming back is vital to building a strong community of loyal customers. One increasingly ...

For many organizations, COVID-19 has turned the 4Ps of marketing—product, place, price, and promotion—into 4Cs: confusion, calamity, chaos, and complexity. The situation calls to mind Atul Gawande's ...

The ecommerce market is rapidly growing and 2025 definitely will be the year of innovation and opportunity. Businesses h ...

Right now, YouTube marketing has become even more important with all the changes happening in the current digital landscape. What is also important is keeping up with trends and strategies to ...

SEO can be a cheap and effective way to drive traffic to your small business's website. Business owners and SEO experts said a good URL and strong meta descriptions are key. But don't overstuff ...