There is measurable value to be created by unifying marketing, communications and public affairs activities under a single ...

To avoid misdirecting marketing efforts and obfuscating progress, focus on tracking and reporting the metrics that align with ...

There is a significant role for marketing in any organisation seeking growth, but only if allowed to flex its strategic ...

Human interaction seems to drive conversions, despite the intense focus on AI. The post These are the marketing activities most likely to convert visitors to prospects appeared first on MarTech.

Commercial banks in Nigeria are facing strong competition from fintech companies and are now committing more funds to ...

A search fund is an investment vehicle formed to find, acquire, and operate a closely held business. Read more here.

From market analysis to negotiation, these are the skills that will set you apart in marketing and business development ...

Magna Global’s Ahmed Abayazeed shines a light on the untapped potential of performance media to elevate the quality of ...

Unethical Activities in the Field of Marketing ... To leaven these forces, the most successful niche marketing strategies aim to produce year-round sales.* They include customer profiles that ...

Mainly, strategy describes what you want to do ... As your business grows, the scope of your marketing activities will probably grow too. In the meantime, another vehicle analogy, offered by ...

bringing that strategy to life is another. And that's when the What comes into play. 3. Add the What For most marketers, the What comes naturally. These are all the campaigns, programs, tactics, and ...