By 1991, Mazda had created the É Ì fini, Eunos, Autozam, and Amati brands. Æ Ì fini and Amati were luxury-oriented marques, while Autozam handled small Kei cars, and Eunos produced sportier ...

Amati wasn't to be, but, recent additions and changes to the brand's US lineup, and the warm response with which they've been met, have helped to prove that Mazda simply had the right idea at the ...

With a lot of success from the Miata, Mazda felt they were ready to dive into the luxury car world. In 1991, they announced the development of the Amati.

So in 1991, they decided to throw their hat into the premium ring. The brand-new Amati division would serve as Mazda's luxury arm in a move that was both daring and logical given the times. A Los ...

COMMENT – Why Mazda needs the Amati luxury brand. It's almost 25 years since Mazda shelved Amati, its take on Acura, Infiniti and Lexus. Given that the plans for multiple models and a bespoke ...

After more than two years of operating in secret, Mazda Motor of America Inc.’s luxury car project got down to its first public task recently and took steps towards selecting a dealer body. M… ...

With the launch of the CX-90 SUV, Mazda has officially gone premium. Over nearly 30 years, the brand has made several attempts to court luxury car buyers, even launching full-on premium brands ...

Pit stop! We compare the Mazda 3 and Acura Integra head-to-head, revealing surprising similarities in performance, features, and driving experience to help you choose.

Still, of Mazda's myriad of brand-extending experiments (this included the aborted Amati luxury spin-off, the confusing Eunos/Xedos projects in Europe, and the somewhat successful Efini premium ...

But what was supposed to be the Amati brand became the Mazda Millenia, a luxury sedan that came and went with little notice. Mazda is once again moving upmarket , but without a tony new brand ...