As leaders from tech, marketing and entertainment convene for Cannes Lions, THR toasts the brand leaders finding innovative ...

A Minecraft Movie” has set a Max streaming date for June 20. Based on the sandbox “Minecraft” game that was first developed ...

Disney's MCU is at an inflection point. With "Thunderbolts*" the latest box office disappointment, will Marvel continue to ...

When we set out to launch the new A Minecraft Movie retail range, we knew one thing for sure: this wasn’t just another licensed product drop.

Discover why McDonald's is a strong buy amidst tough economic conditions. Explore its market share growth, margin recovery, ...

Minecraft' executive Harry Elonen analyzes 'A Minecraft Movie' box office success and transmedia strategy at SXSW London ...

Subway Surfers may be headed to the big screen as Sybo hints at a possible movie adaptation, following the success of other ...

The Disney executives who made the choice to place a pause on some of their upcoming live-action remakes in the wake of Snow ...

“I enjoy talking. It’s a learning experience for me, because only when I talk, people get an opportunity to correct me,” he told me, when I pointed out his hectic travel schedule for the ...

Mobile in-app purchases for Minecraft rose 44% after the release of A Minecraft Movie. That's according to a new transmedia report from market intelligence firm Sensor Tower which showed that active ...

McDonald's U.K. and Ireland division named Ben Fox as its new senior vice president and chief marketing officer. In this role, Fox will lead the marketing teams in the region, oversee agency ...

A Minecraft Movie is a big hit, but is it any good? Not so much. Jack Black and Jason Mamoa do what they can to save this one, and it doesn't quite work out. Elon Musk leaves the Trump ...