The minimalist logo has become the gold standard for businesses aiming to leave a lasting impression. Why? Because a clean, simple design communicates confidence and professionalism while being ...

Monogram logos, which feature stylized initials or letters, are among the most iconic and memorable types of branding. They ...

We've become used to seeing simple, elegant logos for many companies in recent years (think Mastercard, Dunkin', or Slack). But as new research suggests, many minimalist logos aren't effective ...