However, simple packaging design is not always effective. We found that products from generic brands fail to reap the same premiums as minimalist packaging. A product from a generic brand is one ...

The researchers examined a recent trend toward minimalist packaging—including when and how package design can influence consumer perceptions about products on grocery-store shelves.

Minimalist packaging, by design, uses fewer materials, which translates to lower resource consumption during manufacturing and less waste post-consumption. Many companies are moving towards ...

In addition to environmental benefits, minimalist packaging can enhance brand identity. A clean and simple design allows ...

However, simple packaging design is not always effective. We found that products from generic brands fail to reap the same premiums from minimalist packaging. A product from a generic brand is one ...