First marketed by Nike as the “Air Jordan 1” in 1985 ... Wondering what are the most expensive Air Jordans? Here’s a look at the ten pairs that top the list of Jordan shoes and coveted ...

The sportswear giant spent $1.1 billion on "demand creation," which includes brand marketing, in its most recent quarter, up 8% from this time last year. Nike aired its first Super Bowl ad in ...

Nike dominates — worth $28 billion, it's the only brand on the list whose value is in the two-digit billions. That's no surprise, considering it's also the most valuable fashion brand in the world.

Air Jordans were banned from the NBA, but Michael Jordan still wore them since Nike was willing to pay the fine for each game. The most expensive kicks ever were sold at auction for $1.472 ...

Stephanie Keith/Getty Images/Getty Images Nike, the world's largest sportswear company, is struggling with a sharp decline in sales as consumers steer away from expensive sneakers and athletic wear.