Since 1977, the omnipresent "I Love NY" logo has come to symbolize New York City. But its history as a way to save the tourism industry may surprise you.

The new logo's font is adapted from the city's subway signs. Partnership for New York City. Nearly 50 years after the original “I ️ NY” logo debuted, officials are rolling out an updated ...

The logo spread organically, finding new life with each crisis. After 9/11, posters across Manhattan declared “I ️ NY More Than Ever” with a small black smudge on the heart’s lower left ...