Duffy called the consumer perception that Nerds are too messy of a candy — because of its small pieces, which can easily spill out of the box — one of the brand’s biggest “challenges.” ...

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"I've always been a huge fan of Nerds in general since I was a little girl. I remember going to the candy shop, and I would just love to get the little boxes, and they were just so cute," recalls Rae.