Buffalo Bills quarterback Josh Allen is hinting at a switch from Nike to New Balance. He was seen wearing New Balance gear ...

Endorsed by Nike since his NFL arrival in 2018, Josh Allen recently switched to New Balance cleats in a cryptic move during Bills' minicamp.

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

New: Boston College will become the first FBS team to wear New Balance jerseys this upcoming season. The Eagles had signed with the Boston-based company for all sports but football in 2021, while ...

In a surreal twist, the game is shown to be taking place in a New Balance shoe box, with a life-sized Endrick then revealed ...

By signing Cooper Flagg, Shohei Ohtani, Coco Gauff and other young superstars, the 119-year-old sneaker and apparel brand is ...

One of New Balance’s most revered shoe models will return next month. However, you’d be forgiven for not recognizing the name. Less regular than a leap year, the near-mythical New Balance 1300JP only ...

New Balance re-entered the football performance market in April 2024 by unveiling new cleats and announcing the signing of rookie Marvin Harrison Jr. As of last season, New Balance did not have an ...