Amazon shoppers compare the Allswifit ActiveEase Sneakers to New Balance and Hoka shoes, and now they’re on sale for $28 ...

As the Buffalo Bills ramped up minicamp activities, sharp-eyed observers noticed a significant switch under center, and it had everything to do with the quarterback's footwear. Jo ...

The best shoes in the Under Armour lineup fall into two categories – everyday training shoes (including models for trail ...

Buffalo Bills quarterback Josh Allen is hinting at a switch from Nike to New Balance. He was seen wearing New Balance gear ...

The Auburn University Football team revealed on X (Twitter) their brand new Nike uniforms ahead of the season. “Rooted in ...

At Wimbledon 2025, the tournament’s strict all-white dress code continues to shape sneaker design and brand competition.

Flagg, drafted No. 1 by the Dallas Mavericks on Wednesday, had a few suitors wanting him to represent their shoe and apparel product.

Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

College Football News: Boston College has unveiled its brand-new football uniforms for the 2025 season, featuring a blend of tradition and modern design elements under the New Balance partnership ...

Endorsed by Nike since his NFL arrival in 2018, Josh Allen recently switched to New Balance cleats in a cryptic move during Bills' minicamp. With football season right around the corner, players ...

Endorsed by Nike since his NFL arrival in 2018, Josh Allen recently switched to New Balance cleats in a cryptic move during ...