Allen, who has been an endorser with New Era Cap since he entered the league in 2018, expanded his relationship with the Buffalo-based cap company. In this expanded connection, Allen added an ...

Buffalo Bills quarterback and reigning NFL MVP Josh Allen has taken on the new "Director of Billustration" role at New Era Cap.

Bills star Josh Allen gained an investment stake in New Era Cap while creating exclusive caps with Oishei Children's Hospital patients to support his community philanthropy.

Seven years after first partnering with New Era Cap, Buffalo Bills star quarterback Josh Allen is now an equity partner in ...

Buffalo Bills quarterback Josh Allen is heading into a new season with fresh hardware and a fresh gig. Just months after ...

BUFFALO, N.Y. (WIVB) – Buffalo-based New Era Cap announced Wednesday that Bills quarterback Josh Allen now has an “investment stake in the company.” Details of Allen’s equity were not disclosed, but ...

Influencer Tisha Alyn is taking on a big challenge of changing women's golf for the better — from tackling dress codes to adding tee holders to hats.

The latest 2025 NFL hats from New Era have arrived, and the new NFL Training Camp hat collection features one big difference this year for the Buffalo Bills and all 32 NFL teams.

Buffalo, New York (June 5, 2025) – New Era Cap, LLC, and Major League Soccer (MLS) today announced an agreement that enshrines New Era Cap as the Official On-Field Cap of MLS and grants the ...

Three weeks remain until the 2025 NBA Draft, and fans can now get their hands on the hats their favorite players will be wearing on stage.

Robera introduces the world’s first AI-powered smart golf cart with GPS navigation, launching May 22nd, 2025, 7:00 AM PST/ 10:00 AM EST on Kickstarter with exclusive early bird pricing Robera ...

Amanda Cunha is legally blind, but the UA adaptive golfer uses her platform to champion adaptive golf. Cunha will spend a week at St. Andrews to host a clinic.