Allen, who has been an endorser with New Era Cap since he entered the league in 2018, expanded his relationship with the Buffalo-based cap company. In this expanded connection, Allen added an ownership stake, becoming the first New Era endorser to receive equity, and he'll do so as "Director of Billustration".

A trio of New Era baseball caps for the Angels, Astros and Rangers pulled from stores are selling on eBay for big bucks because of their mistakes. Sports newsletter 🏈's best, via 📧 Studio IX ...

The MLB season always brings about new merchandise. Teams generally wear the same jerseys and hats every year, so New Era, a big hat provider for MLB, tries to be creative a lot.

New Era rolled out their new "Overlap" hats for the 2025 season earlier this week. However, the hats haven't exactly been received well. At first glance, these hats may not seem too bad.

New Era's new MLB Overlap hats for 2025 -- in which they put the logos of teams over the names of said teams -- have become a source of a lot of humor for baseball fans everywhere.

Buffalo, New York (June 5, 2025) – New Era Cap, LLC, and Major League Soccer (MLS) today announced an agreement that enshrines New Era Cap as the Official On-Field Cap of MLS and grants the ...