The best label makers upgrade your organization efforts. We tested digital and Bluetooth models for functionality, ease of ...

A business logo appears on all of the company letterhead, communications, marketing and advertising pieces of a business as a graphic representation or symbol for the company. Essentially, the ...

Ten years ago, the creative studio Codea had built itself a strong visual identity and an original website to boot, but as ...

A small business needs to protect its intellectual property, which includes its business name and logo. These items distinguish the business from the competition by generating brand recognition ...

My wife, Heather, and I moved to Austin, Texas, where I’d grown up, and I used the physical and psychological separation from the company to do some soul-searching. Explore HBR HBR Store About ...

A version of this article appeared in the May–June 2025 issue of Harvard Business Review. Jeffrey Yip is an assistant professor of management and organization studies at Simon Fraser ...