Booker's shoes have been heavily promoted by the company and Booker directly. In addition to Booker's Nike Book 1 social ...

Young athletes have been known to blow through their first big paycheck. Former NBA star Charles Barkley almost did, too — ...

And no-one was talking about his footwear. Vaccaro says his conviction in the youngster’s potential was forged the moment he ...

James disputed a claim made by Windhorst on "First Take" on February 28. The LA Lakers star wanted to dispel the notion that his record-breaking choice was influenced his devotion to his idol, Michael ...

Jordan Brand's spring 2026 collection is filled with beautiful new Air Jordan colourways as well as highly sought-after retro ...

How a match-winning shot from 19-year-old college basketball player Michael Jordan "changed the world" of sports endorsements ...

The three-shoe campaign is accompanied by new silhouettes from Bad Bunny x adidas, A$AP Rocky x PUMA, special pairs for Air ...

Ladies and gentlemen, the Air Jordan world is on absolute fire right now—and it only gets better as the months roll on. We’ve ...

Sales and profits at Nike slid in the third quarter, but CEO Elliott Hill praised the new strategic path forward.

The sporting-apparel giant is one of only a few companies to include an estimate for how margins will trough due to tariffs ...

Nike on Thursday forecast a steeper drop in fourth-quarter revenue than analysts had expected, striking a cautious tone as it ...