Booker's shoes have been heavily promoted by the company and Booker directly. In addition to Booker's Nike Book 1 social ...

When Devin Booker became Nike Basketball ... signature shoe used to be an equilateral triangle with player, product, campaign," Bengtson said. "Now it's like, OK, the player is elite, the ...

But at its core, the Nike Kobe line is about getting buckets on the hardwood. Athletes and fans continue to buy up all of the ...

Paige Bueckers made history again while wearing the Nike Sabrina 2. Check our Sneakers news for more upcoming releases and ...

Lady Vols basketball coach Kim Caldwell made a promise to her players that if they made it to the Sweet 16, they could stray from their shoe policy.

It is no secret that Cooper Flagg's New Balance deal poses somewhat of an issue for the young guard as a Duke Blue Devil.

The college basketball phenom secured the Blue Devil's place in the Final Four while wearing Nike Kobe sneakers.

TAMPA — Texas coach Vic Schaefer wants his Longhorns to enjoy all the spoils of being in the Women’s Final Four. And since ...

American and national player of the year, Cooper Flagg chaces an NCAA championship before heading to NBA as the likely No. 1 ...

The Indiana Fever earned their first playoff berth since 2016 with a 20-20 record in 2024. They have since changed coaches ...

Entering the Elite Eight, Bueckers is averaging ... Bueckers became the first NIL athlete to design and launch a Nike Player Edition basketball sneaker, the G.T Hustle 3. The sneaker's design ...