Last year, Indiana announced a new marketing campaign: "IN Indiana." Ohio's state motto is " With God, All Things Are Possible," the brainchild of young Cincinnatian Jimmy Mastronardo in the 1950s.

The framework's name is inspired by the university's motto. On Nov. 5, 1938 — almost 86 years ago to the day and near the end of the Great Depression — Ohio State's Board of Trustees adopted ...