Purple, a color often associated with royalty and creativity, isn't a true color of light. Instead, it's a creation of our ...

While violet hits your eye with a specific wavelength, purple only exists in your perception — a clever construct built from ...

Optical illusions have captured human imagination for centuries, convincing the mind to see things in a way that differs from ...

Take a closer look at the arrangement of the tires and the patterns they form. Look for subtle changes in texture or shape that might indicate the presence of the bird. Scan the image systematically, ...

Test your visual IQ with this tricky optical illusion! Can you spot the hidden light bulb in 5 seconds? A brain teaser for ...

Let's be honest—your brain could use a little indulgence. Not the kind wrapped in chocolate or greased up, but a mental ...

This optical illusion is going viral ... Try looking for a slight difference in texture or color that doesn't quite match the rooftops. Were you able to spot the hidden feline?

Scientists have revealed that purple, a popular color often associated with royalty, is fake. A figment of our imaginations.

A content creator's clip of shoes that appear different colours to different people has sparked a heated debate online, with ...

YOU’VE GOT TO FIND JUST THE RIGHT COLOR, JUST THE RIGHT TEXTURE ... Located in the heart of Quincy Market, the museum features optical illusions, holograms and immersive rooms that create ...