75 years after Philips debuted a circular “shield” logo filled with twinkling gold stars, the Dutch electronics giant has brought the design back as a bold monochromatic logomark.

The new Philips logo is revealed bit-by-bit. Philips is set to unveil the new branding in full with a global launch on 13 November. The branding has been developed by the Philips design team, working ...

AMSTERDAM - Royal Philips NV has launched a new version of its shield-shaped corporate logo and a new slogan "innovation and you." The moves come after the company ditched the word "electronics" from ...

The latest revamp from Philips is all about trying to communicate better the social relevance of its products. The 120-year-old Dutch electronics brand has tweaked its shield logo and come up with ...

The Dutch technology major has replaced its tagline 'sense and simplicity' with 'innovation and you' and introduced a new design of its close to 80-year-old logo of a shield. Philips IndiaBSE -0. ...

Philips has introduced a new strapline, ‘innovation and you’ and logo. “Innovation and you” will replace “Sense and Simplicity” in all future marcomms. Frans van Houten, chief executive of the company ...

The new Philips logo is revealed bit-by-bit. Philips is set to unveil the new branding in full with a global launch on 13 November. The branding has been developed by the Philips design team, working ...