Buying 15 Hot Wheels collectibles can take five minutes or five days. It all boils down to what you want in a diecast model.

Those diecast cars you ... working in the toy business. Again, this plan of retail attack was soon copied by the competition, indicating just how groundbreaking Hot Wheels was as a market ...

In the 1960s, one man wanted to make a new toy car for little boys. Fifty-seven years later, the Hot Wheels brand has ...

The Salt Lake Tribune reports on how a Ninja Warrior competitor's collection of 5,000 Hot Wheels caught the attention of Mattel.

On the surface, Mattel's Hot Wheels toy cars share little common ground with ... But they do share one common denominator that transcends all social, dimensional, and economic barriers: passion.