Companies spend millions developing logos to represent a brand. Some of them have hidden meanings steeped in the history and ...

The name of today's 2002 Mercedes-Benz SLK 32 AMG is a panoply of letters and numbers, but we don't need a secret decoder ...

Elon Musk was considered just another eccentric genius, but recent developments have put him at the center of American ...

Live vivid. Delete ordinary. Break moulds. Copy nothing. It ends on the new Jaguar logo, which blends upper- and lower-case letters, a capital G in its centre. Initial bafflement grew into a ...

That’s in contrast with other premium brands like Volvo, which have walked back goals of becoming EV-only by 2030, and Porsche, which is reportedly ... an external agency – included a new mixed-case ...

First Drive with the Porsche Macan 4 Electric. When Porsche decided to make the Cayenne in the early 2000s, the Porsche ...

In addition to relaunching Gerald Genta and Daniel Roth, Louis Vuitton has formed an ecosystem with the contemporary ...

In addition to relaunching Gerald Genta and Daniel Roth, Louis Vuitton has formed an ecosystem with the contemporary ...

To this end, the company is launching its first new brand alongside the Audi E concept: AUDI – without the four rings logo but spelled in four capital letters – signals ... and the charging ...

While an SUV isn’t a sportscar no matter what anyone says (the Macan EV is a 5,000-5,400lb vehicle, depending on spec, after all), electric SUVs can still perform quite well due to the extremely high ...

Named after Wotherspoon’s wife, the new color adds a personal and emotional layer to Porsche’s expanding Paint to Sample ( ...

The statement came from Marcia Selden, a well-known Stamford caterer, who said in the letter that she could ... fine china and a Porsche 911 valued at $90,000, the warrant said, adding he told ...