Shape your bear’s face by trimming the wool with ... Finish off your Blush or Pudsey by sticking on a felt bow for Blush or felt eye patch for Pudsey. Decorate with felt tip pens.

He’s the bear who always brings a smile. But if you ever wanted proof of the power of Pudsey, here’s a reminder from ten years ago in Sunderland. The effect was never more clear than the day ...