Sailor Jerry brand ambassador Hayley Waldner helps a participant choose a tattoo at Sailor Jerry Day 2012 in Austin, Texas.

According to a 2019 Ipsos poll, 30% of Americans now have a tattoo. From traditional sailor tattoos to tribal tattoos of the 1990s, here's how tattoos have changed and developed over the last century.

A new collaboration between Sailor Jerry Spiced Rum and C.F. Martin and Co. Guitar combines the worlds of booze, guitar, and tattoo. Check out the detail of these incredible limited edition ...

Norman “Sailor Jerry” Collins settled in Honolulu in the 1930s, where he opened two shops on Hotel and Smith streets. Tattoos were recognized as an art largely due to Collin’s work, which ...

Sailor Jerry Spiced Rum takes its name, image, and attitude from Norman Collins, a Navy veteran who went on to become a widely influential tattoo artist.

Walk into any coffee shop or pub around Melbourne and it’ll probably take you about five seconds to see a tattoo that owes much of its existence to Norman ‘Sailor Jerry’ Collins. The grandfather of ...

Behind the dancing hula girl on a bottle of Sailor Jerry spiced rum lie the colourful lives of a famed tattoo artist and an adland maverick. Norman Collins, nicknamed Sailor Jerry, an ex-sailor turned ...

Friday the 13th is considered an unlucky day by some superstitious measures but the day's become lucky for tattoo artists and fans of cheap ink.

The man himself, Norman “Sailor Jerry” Collins was an uncompromising original. He was an icon, a unique figure towering over American folk art and the founding father of modern tattoo design ...