In 1971, he used his own face and body to promote his product, posing nude in an advertisement for the new Saint Laurent men’s cologne, Pour Homme. The press went into a tailspin, with some ...

The Saint Laurent of today began when Hedi Slimane joined the House in 2012. Slimane laid the groundwork for the brand’s ...

Women's and men's ready-to-wear and accessories ... "The idea is to keep demonstrating that Saint Laurent's iconic aesthetic can naturally intersect with an ever-evolving array of cultural ...