With the rise of agentic AI across organizations, marketing leaders can begin planning for this future by identifying key ...

Leading brands are finding success by integrating traditional shopper marketing expertise with new digital capabilities, ...

In this third article we will cover the importance of insight and measurement in brand planning ... and led to significant marketing success for Cialis. The second example involves an organisation ...

services and marketing, like ensuring our decisions are based on truly nationally representative samples. Brands should take more interest in bridging societal divisions, report suggestsOne new year’s ...

As marketing ... beliefs. Brand portfolio experts recommend separating a new brand from a parent brand when negative associations are likely to transfer from the parent. For example, Toyota ...

Shopify shares actionable small business tips from expert entrepreneurs, including how to find success in your marketing, ...

In our 'Marketing Excellence' themed month Sunil Ramkali discusses how to deliver an effective pharmaceutical global strategic brand plan. Developing your global strategic brand and tactical plan ...

“Today’s consumers expect to connect with brands on social in the same way they would connect with a friend,” said Layla Revis, vice president of social, content and brand marketing at Sprout ...

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CMOs are under increasing pressure to deliver results across many areas, making operational efficiency within marketing essential ... 44% are developing in-house media capabilities, while 41% plan to ...

A sales drop in the mid-single digits in Kraft Heinz’s fourth quarter and in the low single digits for the year sent the CPG giant’s stock tumbling, but executives have a plan to claw back losses – th ...