The Sanrio characters are usually as cute as can be, especially when it comes to their merchandise. Now, they're set to be a bit more monstrous than usual through a new series of keychains.

Mid-Autumn Festival is getting a cute twist this year, with the Sanrio-themed ‘Garden of Lights’ pop-up at VivoCity’s Sky Park. Welcoming you at the entrance is a giant floral display ...

while Hearts depict Autumn with its Halloween motifs, and finally Spades represent winter. You can take a look at all the cards in the new Cinnamoroll playing cards here: Image via Sanrio Sanrio ...

Hello Kitty was created in 1974 by Sanrio, a Japanese entertainment company. Jill Koch, the senior vice president of marketing and brand management at Sanrio, appeared on Today on Thursday and ...

The following Monday, Sanrio followed up Okumura’s announcement with their own confirming the bittersweet news. The company expressed gratitude for her time and talents, and encouraged fans of ...