Scottish Widows is to drop its “living widow” model and replace her with a red digital logo. The “living widow ... for the life insurance and pensions firm since the mid-1980s.

Outcomes and effectiveness 1. Increase app registrations: Pension Mirror actively drove people to the Scottish Widows app, with huge increases compared with monthly averages. We saw a massive 193% ...

Scottish Widows Pension Investment Approaches (PIA) is “evolving” with the launch of Scottish Widows Lifetime Investment. Lifetime Investment, the new pension default, will be available ...

Scottish Widows will be testing the provision of financial coaching through workplace pensions in 2025. In the Lloyds Banking Group annual results published today (February 20), it was revealed ...

Amber Martinez, the current model for Scottish Widows ... digital logo. The “living widow” in a black hood and cape has been a staple of TV adverts for the life insurance and pensions firm ...