Scottish Widows is to drop its “living widow” model and replace her with a red digital logo. The “living widow ... for the life insurance and pensions firm since the mid-1980s.

Ritchie Wilson was thrilled to discover in February that he had an extra pension pot worth up to £40,000 on his Scottish Widows account that he hadn’t previously accounted for. But when the 52 ...

Amber Martinez, the current model for Scottish Widows ... digital logo. The “living widow” in a black hood and cape has been a staple of TV adverts for the life insurance and pensions firm ...