It took me a minute to realize that the sandwich names were obscure "Seinfeld" characters and tidbits ... As for the name, ...

It took me a minute to realize that the sandwich names were obscure "Seinfeld" characters and tidbits ... As for the name, Art Vandelay was George Costanza’s fictional character, an architect.

In the shrinkage scene, George’s emasculated screeching certainly seems like it would qualify. And, come to think of it, literally every single episode of Seinfeld contains a reference to King ...