Nike’s willingness to pay Jordan’s fines was intended to be a marketing plan to sell the sneaker that was crowded with ...

Playing in his third All-Star game this year is OKC Thunder’s superstar Shai Gilgeous-Alexander. While he represents the ...

There is a new signature shoe in the NBA, and it comes from the ... Oklahoma City Thunder guard Shai Gilgeous-Alexander. The two-time All-NBA First Team selection has the Thunder up several ...

The shoes are about as unique as they come ... He'll get a break from leading the NBA's best team this weekend as he makes his third All-Star appearance.

Gilgeous-Alexander will debut the sneakers during NBA All-Star Weekend in San Francisco. SHAI 001 Shoe Features A Locking Zipper, Nike Zoom Technology, And A Puffed Upper The SHAI 001 comes in the ...

Throughout NBA history, one of basketball's best marketing tools has been its star player's shoes. Dating back to the Converse weapon and an ad campaign which features dozens of NBA icons rapping ...

Converse and Gilgeous-Alexander delivered Thursday night their first official look at The Shai 001, the Thunder star’s first signature shoe, which he’ll debut during NBA All-Star weekend in ...

Allen Iverson was shocked after realizing that Shaquille O'Neal's shoe phone concept actually works like a real phone ...