Social media has evolved into a powerful tool for businesses, and leveraging its full potential requires more than just surface-level engagement.

As legacy media competes with large-scale social platforms, executives must learn how to participate in the creator economy ...

As IPL marketing evolves into a game of its own, Social Samosa kicks off a new series decoding franchise playbooks. First up: Kolkata Knight Riders. Binda Dey shares insights into the team’s evolving ...

Social Media Monitoring insights; Non-Disclosure Agreement (NDA) fairness scoring & analysis; Redlining support; Risk Mitigation; ROI analysis context; MQL analysis context; Account-Based Marketing ...

Entertainment isn’t just something you watch – it’s something you feel. MultiChoice Botswana recently hosted an experiential content showcase, where media and local content creators were introduced to ...

Explore how Dream11, MyTeam11, MPL & My11Circle leverage the IPL season for profits through strategic ownerships & business models.

CRM is packed with useful features such as highly customizable pipeline management through a drag-and-drop tool, email templates, social media campaign creation, and basic marketing automations ...

Portland startup Dayo is on a mission to help people use social media less through an app that rewards people with discounts for major brands like Nespresso, Yeti and Patagonia.

Politicians are on the campaign trail in real life and online. Can they win their way to parliament, one piece of Gen Z slang ...

Meta says in slides for the opening statement in its antitrust trial that just 7% of time spent on Instagram in 2025 is spent viewing friend content.

Introduction: The New Era of Creator Engagement In an economy where attention is being sold, social media creators have an impossible task of keeping connection ...

Meta has the nod from the data regulator in the European Union to train its AI models using publicly shared content across its social media platforms such as Facebook, Instagram and WhatsApp.