Even outside the context of a product drop, brand event or broader cultural celebration, calendar tools can help brands not only amplify their messaging but create deeper, direct and long-lasting ...

Jenny believes food connects, inspires, and creates lasting memories. Rooted in Mexican culture, her mission is to bring joy and creativity to every kitchen with thoughtfully designed, high-quality ...

In addition to season two of Alwayz Bratz, the brand announced its all-new AI branded effect in partnership with CapCut, a leading video editing app, that can be used across social platforms including ...

CreatorDB points out that not all influencer partnerships deliver results, and knowing how to find and approach the right ...

Staying up to date with these digital advertising trends will enable you to make your advertising dollar go even further.

This week we look at potential shifts in arts funding on a national level, exciting leadership changes at Queens Theatre and ...

Moderated by Julius Ramirez, SVP and GM, global product and partnerships at Doceree, the panel “Path to Marketing Mix Model ...

To sum up, you spend money on paid media to support a strong, intrinsically growing consumer brand, not a failing or stagnant one. This seems counter-intuitive, but, in my experience, businesses with ...

USI’s Media Relations Strategist Kaylee Johnson gave a presentation regarding the impacts of social media on campus and how ...

EXCLUSIVE: TikTok’s Dan Page and L’Oréal’s Abhishek Grover share insights from a Southeast Asia-first campaign that tested ...

Just as a doctor's role is to create sustainable health rather than just treat symptoms, agencies and brands must work together to diagnose and address the root causes of marketing challenges. Only by ...